STAYCITY REBRAND

Charlie CD’d the project, leading development of the new brand and writing the words.

Affordable and practical, Staycity offers the flexibility of an apartment paired with the convenience of a hotel however the smartness of the offering was not conveyed clearly through its brand or communication. We created a friendly and smart brand with a unique voice that conveys the many possibilities and services available to the guests who choose Staycity, a brand which offers you half apartment, half hotel.

Through the use of a suite of hand-drawn asterisks, layers of meaning and extra information (both useful and entertaining) can be added to showcase the brand’s smartness. These are combined with a friendly colour palette, clean typography and custom photography, to make up an approachable holistic brand.

B.B. We haven’t received the printed collateral yet.