CHARLIE WAS AN ART DIRECTOR, THEN COPYWRITER, NOW CREATIVE DIRECTOR

I’m a true hybrid creative with extensive experience in through-the-line advertising, PR and social/ content campaigns

I started as an Art Director, became a Copywriter, and am now a Creative Director.

I’ve spent the past 13+ years working at top advertising, media, PR and influencer agencies creating multi-channel campaigns for clients in entertainment, FMCG, cultural-institutions, hospitality, tech, charity, and automotive. I have also developed successful entertainment properties (TV shows) which migrated YouTube influencers’ audiences to VoD platforms.

I also believe strongly in making work you’re excited to tell friends about, as this enthusiasm is the first sign of an interesting idea.

My broad agency experience allows me to bring objective decision making to projects as I’m able to see the business problems, and briefs from a multitude of angles and understand them through the disciplines of advertising, PR, branding and media (content).

Charlie has a CV.