AIR BNB

Charlie did the ideas and the pitching, the influencers did the making.

Airbnb needed to boost awareness and use of their platform across South East Asia.

We selected a variety of top YouTube influencers with a large reach in the region and who each represented different key themes like food, fashion and comedy. Working with them we produced a number of videos in which each influencer explored a different destination through the Airbnb Lens.

Each influencer was asked to make two films which each aired on their channels with a combined view count well over 2M in the first month.