CITIZENM BUCKING BED

Charlie CD’d the project and wrote the words.

citizenM hotels is now in Austin, a city which, like them, is known for bucking the trend.

To mark this occasion, we wanted to do something distinctly Texan, but do it in a uniquely citizenM way.

Say hello to citizenM’s bucking bed.

During Austin’s South by Southwest festival, citizen’s were invited to ride this monstrosity. Those who could survive a full 30 seconds earned themselves the best night sleep of their lives in a free stay at citizenM hotels.